A tale of two love stories in Bollywood

The mid-1980s were the best of the times, they were the worst of the times for Bollywood.

Amitabh Bachchan – In and As ‘Mard’

At one end, it was going through a terrible phase – the era of Amitabh Bachchan was on the wane and his favorite team of producers-directors, in a desparate attempt to recapture his lost magic produced terrible movies such as Mard, Shahenshah, Giraftaar etc. To make matters worse, a bunch of Amitabh wannabees such as Govinda,  Mithun Chakraborty, Chunky Pandey were busy creating their own cacophony of movies with bad storylines, lousy music and terrible production values.

At the same time however, Bollywood saw the rise of two whiz-kid directors, both with a deep sense of destiny and a strong pedigree. Sooraj Barjatya came from the strong tradition of Rajshri Productions, while Mansoor Khan was the son of famed producer-director-writer, Nasir Hussein. The similarities did not stop there. Both the production houses had seen better days, although the financial situation of Rajshri was way more precarious. And both sought to revive the fortunes of their legacies through marquee love stories that redefined Bollywood forever. And both of them introduced two stars that still rule Bollywood, although in different ways and degrees. Yes, we are talking about Qayamat Se Qayamat Tak and Maine Pyaar Kiya.

Both movies were huge hits, although Maine Pyaar Kiya really took the nation by storm. At the same time, almost everyone who came of age during that period had a strong favorite. People watched both the movies, loved both of them but had a visceral following for one of the other, starting from songs, the actors, and the movie itself.

Two decades after the movies were released, I watched them again recently in quick succession and realized that my own opinion still remained the same – that Qayamat Se Qayamat Tak was a better allround movie overall – it was better scripted, had better production values, was better acted and as Bollywood movies go, was less over the top compared with Maine Pyaar Kiya. And those qualities have allowed Qayamat Se Qayamat Tak to become a classic that can be watched multiple times even after two decades, while Maine Pyaar Kiya comes across as too loud, too card-boardish, too amateurish, and way over the top.

The trajectories of the two directors later on vindicates this judgement. Mansoor Khan carried on to make another all time classic called Jo Jeeta Wohi Sikandar. His next two movies unfortunately were copies of Hollywood movies (Akele Hum Akele Tum based on Kramer v/s Kramer and Josh based on The West Side Story) and pretty mediocre ones at that, but no one can accuse him of having shoddy production values, or having cartoonish, over the top characters. Sooraj Barjatya however went on to make travesties such Hum Aapke Hain Kaun, Hum Saath Saath Hain, Main Prem Kee Diwani Hoon and Vivah. Several of these movies were major hits and Hum Aapke Hain Kaun is one of the biggest Bollywood hits ever but these were some of the most regressive, unrealistic movies ever made in Bollywood (which is saying a lot) with some terrible production values and acting. In some sense, they were the non-violent equivalent of the formulaic, later stage Amitabh Bachchan, or Mithun/Govinda movies – the wheel had come full circle for Sooraj Barjatya.

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  • As the Swiss snowboarder Iouri Podladtchikov twisted, flipped and spun above the halfpipe
    at X Video games Oslo the other day on his way to a metallic medal, the bottom of his table — one of the more valuable pieces of advertising real real estate in the
    activity — displayed no corporate brand. Instead,
    it was adorned with an creative design he had created for a
    college category assignment.

    The reason behind the triumph of fine art over
    commerce: Podladtchikov, 27, the 2014 Olympic halfpipe
    champ, no has a mother board sponsor much longer.

    Snowboarding — which scarcely existed 30 years ago
    and got over skiing resorts about the world relatively right away, adding
    5 million participants in 2 decades — has tumbled to
    globe recently. As the activity has been deserted by promoters and individuals, equipment sponsorship
    and sales opportunities for runners have dipped below
    their peak numbers of five years ago.

    From kept, Iouri Podladtchikov of Switzerland, Ayumu Hirano of Japan and Run after Josey of america at X Games Oslo the other day.
    “We have one-percenters in snowboarding, and then everyone else fighting for amateur dollars,” said Podladtchikov’s agent,
    Circe Wallace. Credit Ntb Scanpix/Reuters
    “It’s become really challenging,” said Podladtchikov’s agent, Circe Wallace, a
    past professional rider. “We have one-percenters in snowboarding, and then everyone else fighting with each other for amateur us dollars.”

    In the U.S. Start in Vail, Colo., one of the ultimate competitive incidents of the season,
    the North american Louie Vito was eliminated in the
    halfpipe semifinals Thursday. A 2010 Olympian and a two-time Winter X Games
    medalist, Vito was one of a dozen riders sponsored by Nike nearly.
    When the business discontinued its snow-sports division in 2014, several leading pro riders faced an uncertain future because other companies — many amid slashing their rosters, too
    — cannot afford to sign all of them, reordering the entire
    market.

    “A couple of bad winters and Nike taking out meant a whole lot of good riders without a boot sponsor and an outerwear sponsor,” said Vito,
    who also does not have a plank trips and sponsor a table with his initials on underneath.

    “It was issues.”

    Podladtchikov during his silver medal run at the Sochi Olympics in 2014.
    Credit Doug Mills/The New York Times
    At the Winter Game titles in Sochi, Russia, Podladtchikov rode
    a plank with the brand for Quiksilver, a billion-dollar board-sports clothing maker.

    In September the company submitted for individual bankruptcy cover.

    Marie Case, the managing director for Board-Trac, a lifestyle research and marketing
    company concentrating on action sports, said retail circulation that transported the culture
    of mother board activities across the national country eventually proven too much.

    “It got oversaturated,” Circumstance said.

    A weakened global overall economy, moving weather patterns and changing technology and tastes
    have added up to create a challenging atmosphere for snowboarding.

    Snowboards at the U.S. Open up in Vail, Colo.
    Retail syndication of board sports activities has become oversaturated,
    regarding to Board-Trac, a marketing company. Credit Tristan Spinski for The New
    York Times
    According to the trade group SnowSports Sectors America, snowboarding peaked in popularity with 8 nearly.2 million participants in the 2010-11 season, declining
    in each one of the next 3 years.

    Last season, there is hook increase, to almost 7.7 million individuals, because of development among those under 17 and women 18 and
    aged.

    Equipment sales also have dropped. Based on the National SHOE Association, which tracks retail sales, snowboard equipment sales are down $60 million annually from
    2007. SnowSports Market sectors America has also reported flat or declining equipment sales across snow skiing and snowboarding in the past five years.

    Preliminary data from this season reveals that although snowboard equipment sales have increased
    twenty five percent across the Traditional western United States, they nationally are down 4 percent.

    Jesse Bogart, right, of Copper Pile, Colo., and his little princess, Mackenzie, visiting sponsor tents at the U.S.

    Open up. Credit Tristan Spinski for The New
    York Times
    “When it comes to retail sales, you have so many factors working for and against you,”
    said Nick Sargent, SnowSports Business’ president, who cited Activities
    Authority’s announcement the other day that it would file for Chapter 11 bankruptcy
    and close more than 100 stores. “That will have an enormous effect on our business.”

    Variable snowfall totals never have helped, either.
    Twenty-five percent of snowboarders live on the
    West Coast, and California had been in a historical four-year
    drought until this El Ni?o season. Snow has been scarce in the Northeast
    for a lot of this winter also.

    “The original obstacle is the elements dependency,” said John Lacy, the
    leader of Burton Snowboards, an industry pioneer. “To not have snow over the East Coast for this current winter really has an impact on getting people’s mind-set on getting up to the mountain.”

    As snowboarding extended from an outlaw sport forbidden at most
    ski resorts to a favorite addition to the Olympics, it have so at the expense of Alpine winter
    sports. Participation in that sport has been in free fall, with two million fewer individuals
    than twenty years ago. With all the old antagonism between skiers and snowboarders a thing of the past, skiing has co-opted much of the gear technology,
    style and frame of mind of snowboarding. Freeskiing features lots of the same tricks, on a single terrain, as snowboarding and
    grew by almost a million participants from 2010-11 to 2014-15.

    Snowboarding and freeskiing are in the Olympics now, the place in
    2014 for Podladtchikov’s upset of Shaun White, that was a ratings
    head for NBC at the Sochi Game titles. Another snowboarding
    self-discipline, big air, in which riders soar 40 toes while performing steps for judges, will be put into
    this program at the 2018 Games in Pyeongchang, South Korea.

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